Post by account_disabled on Jan 22, 2024 23:08:01 GMT -5
It’s amazing how blogs have exploded within the last 10 years – take ProBlogger for instance. Blogs like these can provide a good living for the owner if the traffic remains strong and healthy. But how do these blogs retain the traffic and keep a steady flow? There are many ways, but I want to discuss with you a vitally important one: your email list. Usually more email subscribers would mean more traffic. Right? Well, not anymore. Bloggers are facing diving open rates today like never before. Small bloggers and the celebrity bloggers alike suffer. But why? Let me give you 8 Reasons Why Your Email Open Rate Is Nosediving. 1. You have lots of images within the email. When it comes to email open rates, fashion is not how you make waves. Simpler is better in this case. HTML is good, but text based emails are even better. I know we’re tempted to be flashy, but if no one is seeing it, what’s the point? Your email is going to be seen more when images aren’t within them.
They flag filters many times, and can annoy the reader also. It’s best to simply state your message and get to the point quickly. 2. Way too long! In the blog world an article of 200-1000 words is considered an informative post (View Darren’s Post On Word Count). Reading one of these could take 5-7 minutes to read, and 15 minutes to fully understand. In email this is simply not so. Why? You’re simply updating them with short exclusive information, and persuading them to spend a minute on this unexpected message from you. Think of your email newsletter as a bite-size sample Country Email List of your blog. Let every bite be extremely pleasant and leave them wanting more. Where do they get more? Your blog. In order to do this, your email must be short, sweet, and fulfilling in bite-size. 150-450 word count would be best when writing. You’re sharing exclusive content, updating, and telling them about your new blog post kind-of-thing. 3. Links Everywhere. When all they see is outlined sentences everywhere, landing somewhere in the unknown, the word SPAMMY is the first thoughts of most readers. They get the idea that all you’re trying to do is send them.
Place they don’t want to go, to spend money they don’t want to spend. Put only one link in your article, and give them many good reasons why they should click on that link. Not one reason to click on 10 links, that’s not as effective. So choose your link wisely, and this also will prevent your email from getting vacuumed by the email filters. 4. Your agenda appears to be making money. When they see your email appear, what should they expect? If it’s another course, eBook, or program in which they must buy, there’s a good chance you’re going to get turned off eventually. A good rule of thumb is to give your reader 10x more. Instead, offer freebies just so they will warm up to you. If you need some freebie ideas, go here: 6 Freebies That Will Spike Engagement In Your Blog I know we’re all trying to come up with ways in which to make money, but it’s better to have our customers coming to us with their money, not the other way around with us chasing them and their wallet. When they understand that you’re for them and wanting to help more than to make a buck, they will come. 5. Your email is only a result from an RSS blast. Your emails should be exclusive content, not an email blaster from your RSS feed. Many will disagree with me on this, because they don’t want another article to write.
They flag filters many times, and can annoy the reader also. It’s best to simply state your message and get to the point quickly. 2. Way too long! In the blog world an article of 200-1000 words is considered an informative post (View Darren’s Post On Word Count). Reading one of these could take 5-7 minutes to read, and 15 minutes to fully understand. In email this is simply not so. Why? You’re simply updating them with short exclusive information, and persuading them to spend a minute on this unexpected message from you. Think of your email newsletter as a bite-size sample Country Email List of your blog. Let every bite be extremely pleasant and leave them wanting more. Where do they get more? Your blog. In order to do this, your email must be short, sweet, and fulfilling in bite-size. 150-450 word count would be best when writing. You’re sharing exclusive content, updating, and telling them about your new blog post kind-of-thing. 3. Links Everywhere. When all they see is outlined sentences everywhere, landing somewhere in the unknown, the word SPAMMY is the first thoughts of most readers. They get the idea that all you’re trying to do is send them.
Place they don’t want to go, to spend money they don’t want to spend. Put only one link in your article, and give them many good reasons why they should click on that link. Not one reason to click on 10 links, that’s not as effective. So choose your link wisely, and this also will prevent your email from getting vacuumed by the email filters. 4. Your agenda appears to be making money. When they see your email appear, what should they expect? If it’s another course, eBook, or program in which they must buy, there’s a good chance you’re going to get turned off eventually. A good rule of thumb is to give your reader 10x more. Instead, offer freebies just so they will warm up to you. If you need some freebie ideas, go here: 6 Freebies That Will Spike Engagement In Your Blog I know we’re all trying to come up with ways in which to make money, but it’s better to have our customers coming to us with their money, not the other way around with us chasing them and their wallet. When they understand that you’re for them and wanting to help more than to make a buck, they will come. 5. Your email is only a result from an RSS blast. Your emails should be exclusive content, not an email blaster from your RSS feed. Many will disagree with me on this, because they don’t want another article to write.