Post by account_disabled on Dec 13, 2023 23:33:44 GMT -5
Focusing on a lead waste of time that a member of your sales team can have. With marketing automation, you can assign scores for different education levels of your leads . You will not be able to keep your leads engaged with your communication You have a large lead base and you can't reach it in its entirety because you have difficulty keeping them engaged. You send a few emails per month, but you have no idea where they are in their customer journey or if your content is really interesting to them. Since it takes a lot of time to create a mass email send, how can you be strategic about your database ? With marketing automation it is possible to generate a nutrition flow, which will allow you to segment your data bank and drive them through your funnel with the creation of automated campaigns that will keep your leads engaged.
You will have difficulties scaling your results Relying on basic marketing Phone Number List emails is not a good strategy if you have the objective of scaling results in your company. The more leads you have in your base or campaigns you want to run, the longer it will take to generate massive results. Marketing automation is a solution that can grow as your company grows. You can run multiple campaigns, create nurturing flows, score your leads , and assign an ROI directly to each marketing program developed to measure the efficiency of your efforts and strategies. Is marketing automation ideal for my company? If you're still not sure if it's time to evolve your email marketing strategies , review your organization and marketing practices.
You should consider marketing automation if: Your customer's purchasing process lasts more than a week; Sending only emails does not seem to bring direct results for your sales; Your marketing team does not have enough time to deliver all the marketing tasks they should deliver because the activity is manual for a large lead base ; You want to send different messages to different audience segments; Your sales team has complained about the quality of the leads they have received from your marketing team; You want to know which of your marketing campaigns is performing best; You can't tell if you have to spend more or less money with marketing.
You will have difficulties scaling your results Relying on basic marketing Phone Number List emails is not a good strategy if you have the objective of scaling results in your company. The more leads you have in your base or campaigns you want to run, the longer it will take to generate massive results. Marketing automation is a solution that can grow as your company grows. You can run multiple campaigns, create nurturing flows, score your leads , and assign an ROI directly to each marketing program developed to measure the efficiency of your efforts and strategies. Is marketing automation ideal for my company? If you're still not sure if it's time to evolve your email marketing strategies , review your organization and marketing practices.
You should consider marketing automation if: Your customer's purchasing process lasts more than a week; Sending only emails does not seem to bring direct results for your sales; Your marketing team does not have enough time to deliver all the marketing tasks they should deliver because the activity is manual for a large lead base ; You want to send different messages to different audience segments; Your sales team has complained about the quality of the leads they have received from your marketing team; You want to know which of your marketing campaigns is performing best; You can't tell if you have to spend more or less money with marketing.